Monday, April 12, 2010
ice cube tray
I love ice cube trays. It provides a daily neccesity (ice) in such a beautiful way. If only we could perfect more means of acheiving our goals that are as successful as ice cube trays. Its so energy efficient, so organic. Ironically enough most new fridges have "ice makers" which is much less efficient and much less organic. Just another way for our consumer culture to complicate a simple need that can be met simply. The problem with the ice cube tray is that it provides very little room for innovation (it is already perfect) and very little room for profit.